Darphin Paris - Brand & Retail Design

Working closely with the Marketing, Account Planning, and Global teams, I designed and executed visual merchandising and graphic elements for Darphin Paris across the Canadian market.

From glorifiers and the PlayStation unit to in-store display communications, I translated Darphin Paris' new global visual identity into a cohesive Canadian retail experience. The designs were developed to reflect the elegance and sophistication of the brand while balancing creative direction with budget, timelines, and market-specific requirements.