Trade Show Design

Visual Merchandising Associate for the Esteé Lauder Companies

For the 2025 Shoppers Drug Mart Beauty Conference, I collaborated with the brands to design the booth layouts, communicated with different print & fixture vendors, and helped install various 8'x8' booth elements to help bring the concepts to life.

From rendering to reality, the individual booths I managed played into the overall ELC concept of the "Block Party," highlighting their brand identities while creating cohesion across the 40'x40' space.