Ontario Connect Campaign - Website Design

For this project, our goal was to educate consumers of all ages about the benefits of organ donation. Our primary objective was to identify effective ways to engage with a diverse audience and encourage more individuals to register as organ donors. We collaborated closely, sharing ideas, concepts, and perspectives to develop a compelling campaign.

The campaign theme focused on the importance of community and, in conjunction with the website, served as a resource to provide additional information. The creative direction was intentionally designed to evoke an emotional response, further motivating the audience to take action.

Over the six-week development period, we completed three key project checkpoints. Following these milestones, the top five groups were selected to present at Fanshawe College’s annual Industry Night, an event attended by more than 100 industry professionals.

Our team was proud to advance to this stage and present our campaign to the very professionals whose roles we aspire to achieve. This experience taught me valuable skills in time management, collaboration, and organization, including maintaining multiple working files simultaneously.

As Project Manager, I supported each team member in fulfilling their responsibilities, drawing on my well-rounded knowledge across all required areas. This project served as the capstone of my post-secondary education, and I thoroughly enjoyed the experience, which was both challenging and rewarding.